If you’re a Christian entrepreneur, chances are you’ve struggled with the idea of selling. Maybe you’ve thought:
- “I don’t want to seem pushy or greedy.”
- “Should I really be charging for my services?”
- “Is it wrong to promote my business?”
- “Jesus gave freely—shouldn’t I do the same?”
These thoughts often come from a misunderstanding of what selling truly is. Many Christian business owners hold themselves back because they feel guilty about making money or believe that talking about their product or service is self-centered.
But here’s the truth: Selling isn’t selfish—it’s serving.
If you have a God-given business, a product that provides value, or a service that genuinely helps others, then NOT selling is actually doing a disservice to the people who need what you offer.
In this guide, we’ll cover:
✅ Why selling isn’t unbiblical (and why you shouldn’t feel guilty)
✅ How to shift your mindset from selling to serving
✅ Biblical principles for ethical sales and pricing
✅ Practical ways to sell with confidence and integrity
Let’s break the fear of selling and start serving people boldly.
1. Why Selling Isn’t Unbiblical (and Why You Shouldn’t Feel Guilty)
Many Christians mistakenly believe that making money is wrong or that business and faith don’t mix. But the Bible never condemns wealth or business—it only condemns greed and dishonest gain.
📖 “The Lord detests dishonest scales, but accurate weights find favor with him.” — Proverbs 11:1
Business and trade were common in biblical times. Abraham, Job, and Lydia (a seller of purple cloth in Acts 16:14) were all involved in commerce. Even Jesus worked as a carpenter before stepping into His ministry.
If you’re providing value, charging for your work is not sinful—it’s biblical stewardship.
What the Bible Actually Teaches About Work and Money:
✅ You are called to work diligently: “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.” — Colossians 3:23
✅ You should not feel guilty for making a profit: “A worker deserves his wages.” — 1 Timothy 5:18
✅ Business can be a blessing when done with integrity: “The blessing of the Lord makes one rich, and He adds no sorrow with it.” — Proverbs 10:22
👉 Your business is a gift from God. Selling is simply a way to exchange value with others in a fair and honorable way.
2. Shifting Your Mindset: Selling = Serving
Most Christian entrepreneurs struggle with selling because they see it as taking instead of serving. But the best businesses don’t focus on what they can get—they focus on how they can help.
Replace These Lies With Truth:
❌ Selling is selfish. → ✅ Selling is serving. (If God has called me to this business, my work is meant to bless others.)
❌ People will think I’m greedy. → ✅ I am providing value, and fair compensation is biblical.
❌ I don’t want to talk about my business too much. → ✅ If people don’t know what I offer, I can’t help them.
💡 Mindset Shift: If you truly believe your product or service can solve a problem, bring value, or improve someone’s life, keeping quiet about it is actually selfish.
Would you withhold medicine from a sick person just because you didn’t want to “bother” them? Of course not. You would want them to receive help.
Your business operates the same way—you are meeting a need, solving a problem, or providing value.
3. Biblical Principles for Ethical Sales & Pricing
God cares how we do business. Our pricing, our sales tactics, and our approach should all reflect integrity.
Here’s how to ensure your sales process honors God and serves people well.
1. Sell With Honesty & Transparency
📖 “Do not have two differing weights in your bag—one heavy, one light.” — Deuteronomy 25:13
✅ Be clear about what your product or service does (and doesn’t do).
✅ Don’t overpromise—be upfront about results.
✅ Have a fair refund policy and honor it.
2. Price Fairly (and Don’t Apologize for It)
📖 “A worker deserves his wages.” — 1 Timothy 5:18
✅ Research your market—set a price that is both fair to you and accessible to customers.
✅ Don’t undervalue yourself—if your work is excellent, it deserves a fair price.
✅ Avoid guilt-based discounts—God wants you to sustain your business, not just scrape by.
💡 What to Say When People Ask for Discounts:
Instead of lowering your prices just to please people, try:
👉 “I completely understand budget concerns. I’ve priced my services to ensure the best value while maintaining quality.”
👉 “I believe in fair pricing for both my clients and myself. I offer payment plans to make this more accessible.”
Remember: Jesus never told carpenters to give away tables for free. A fair price honors both you and your customers.
3. Sell With Excellence & Service in Mind
📖 “Whoever wants to become great among you must be your servant.” — Mark 10:43
✅ Listen first. Learn what people actually need before selling to them.
✅ Educate, don’t pressure. If your product is right for them, they’ll want it.
✅ Follow up with care. Stay connected and continue serving, even after the sale.
💡 Tip: Offer free value first—blog posts, webinars, samples—so customers see your expertise before they buy.
4. Practical Ways to Sell With Confidence
If selling still feels uncomfortable, here are practical ways to approach it biblically and boldly.
🔥 1. Reframe “Sales” as an Invitation
Instead of thinking, “I have to convince people to buy,” think:
👉 “I am inviting people to experience a solution to their problem.”
If they say no, it’s not a rejection of you—it just means it’s not the right fit right now.
🔥 2. Share Your Why
People connect with stories more than sales pitches. Talk about:
✔ Why you started your business
✔ How your product or service helps people
✔ How your faith plays a role in your business
Your authenticity builds trust.
🔥 3. Pray Over Your Business & Clients
📖 “Commit your work to the Lord, and your plans will be established.” — Proverbs 16:3
Before any business call, sale, or launch, pray:
🙏 “Lord, guide my conversations. Let me serve well. Lead the right people to me, and help me provide value with integrity.”
Final Thoughts: Sell Boldly, Serve Faithfully
As a Christian entrepreneur, you don’t need to feel guilty for selling. You are not taking from people—you are helping them.
✅ Sell with honesty & integrity
✅ Set fair prices & own your value
✅ Approach sales as serving, not convincing
✅ Pray over your business and trust God with the outcome
📖 “Do not be slothful in zeal, be fervent in spirit, serve the Lord.” — Romans 12:11
Are you ready to sell with confidence? Drop a comment below with what holds you back the most! 💬