The Best Time to Send Emails for Maximum Engagement—A Guide for Christian Entrepreneurs

Why Email Marketing Matters for Christian Business Owners

As Christian entrepreneurs, our businesses are more than just a way to generate income—they are a calling and an opportunity to serve others while honoring God. But even when our intentions are pure and our content is valuable, our emails can go unread simply because of poor timing.

Proverbs 16:3 says,
“Commit to the Lord whatever you do, and He will establish your plans.”

This applies to every aspect of our business, including marketing. We should be intentional in when and how we communicate, ensuring that our message reaches people when they are most open to receiving it.

At Nicola Collective, we believe in serving through business, using ethical marketing, and honoring God through entrepreneurship. In this guide, we’ll break down the best time to send emails for greater engagement, stronger connections, and better results.

Why You Need a Custom Domain Email for Your Business

Before we get into to setting up an email campaign let’s talk about credibility and trust.

Using a professional email address that matches your domain (e.g., [email protected], or [email protected]) significantly enhances your business’s credibility. Relying on generic email services like Gmail, Yahoo, Outlook or Hotmail can appear unprofessional and may deter potential clients or partners.

Often times your host gives you a free custom email with a low storage to get you started, but beyond that a private email still won’t break the bank.

Benefits of a Custom Domain Email:

• Professionalism: Presents a polished image to clients and partners.
• Brand Consistency: Reinforces your brand identity with every communication.
• Trustworthiness: Clients are more likely to trust communications from a branded email.
• Improved Deliverability: Custom domain emails are less likely to be marked as spam.

Top Email Hosting Providers and Pricing in 2025:

Steps to Set Up a Custom Domain Email:

1. Purchase a Domain: Acquire a domain name that reflects your business identity.
2. Select an Email Hosting Provider: Choose a provider that aligns with your needs and budget.
3. Configure DNS Settings: Update your domain’s DNS records to point to your email host.
4. Create Email Accounts: Set up your desired email addresses (e.g., [email protected]).
5. Test Functionality: Ensure you can send and receive emails seamlessly.

Investing in a custom domain email not only enhances your professional image but also fosters trust and credibility with your audience. It’s a straightforward step that can significantly impact your business’s perception and success.

Note: Pricing and features are subject to change. We advise that you check the providers’ official websites for the most current information.

The Best Days & Times to Send Marketing Emails

After analyzing 1.46 billion emails, experts found that timing can make or break email engagement. Here’s what works best:

✅ Best Days: Tuesday, Wednesday, and Thursday
✅ Best Time: Between 9:00 AM – 12:00 PM (based on your audience’s time zone)

Why?

• Monday isn’t ideal – People are overwhelmed with catching up on work.
• Fridays aren’t great – People are winding down for the weekend.
• Weekends are unpredictable – People are focused on family, rest, or church.

Jesus taught us in Matthew 10:16 to be “wise as serpents and innocent as doves.” This applies to how we steward our businesses. Being wise means knowing when people are most likely to open emails and take action.

⏳ Pro Tip: If your audience is global, consider segmenting your list based on different time zones to increase engagement.

Why Email Timing Matters for Christian Businesses

Even when we send faith-driven, high-value, and ethical content, it can get lost in the inbox if sent at the wrong time.

🔹 Mornings = Higher Attention – People check emails before starting their work.
🔹 Afternoons = Decision Fatigue – People become less responsive.
🔹 Evenings = Low Engagement – Many people disconnect from business-related emails.

Timing can impact:
✅ Email Open Rates – Will they even see your email?
✅ Click-Through Rates (CTR) – Are they engaging with your content?
✅ Conversion Rates – Are they taking the desired action?

Being intentional about when we send emails ensures that we steward our message well.

How to Improve Your Email Open Rates Beyond Timing

Sending emails at the right time is just the beginning. To build trust, engagement, and conversions, we must also write emails with purpose and value.

1. Craft Subject Lines That Speak to the Heart

Your subject line is the first thing people see. It should be clear, encouraging, and relevant.

Do this:
✅ Keep it short and impactful (6-10 words).
✅ Use personalization (e.g., “Anna, Here’s an Encouraging Message for You!”).
✅ Avoid spam-trigger words that can land you in the junk folder.

❌ Not effective: “FREE BIBLE STUDY! ACT NOW!!!”
✅ Better: “Need Encouragement Today? This Might Help.”

2. Personalize Your Emails to Build Authentic Relationships

Jesus was personal in His ministry—He called people by name, met them where they were, and spoke directly to their needs. Your emails should do the same.

Ways to personalize:
📌 Use the recipient’s first name.
📌 Segment your list based on interests, behaviors, or location.
📌 Offer tailored resources, rather than a one-size-fits-all approach.

📖 Example from Paul’s Ministry:
“Though I am free and belong to no one, I have made myself a slave to everyone, to win as many as possible.” – 1 Corinthians 9:19

Just as Paul tailored his approach to different groups, our messages (emails) should be relevant and engaging to the people we serve.

3. Optimize for Mobile to Reach More People

With over 50% of emails opened on mobile devices, emails must be easy to read and navigate on small screens.

📱 How to optimize:
✅ Keep paragraphs short and scannable.
✅ Use large, tappable CTA buttons.
✅ Ensure images load quickly and don’t slow down the email.

4. Avoid the Spam Folder & Keep Your Emails Ethical

As Christian entrepreneurs, we are called to operate with integrity. This means avoiding misleading tactics and spammy strategies.

🚫 Avoid spam filters by:
✅ Using a verified sending domain.
✅ Avoiding deceptive subject lines or “clickbait.”
✅ Keeping your email list clean (removing inactive subscribers).

Ephesians 4:25 reminds us, “Therefore, each of you must put off falsehood and speak truthfully to your neighbor, for we are all members of one body.”

As business owners, our marketing should always reflect honesty and transparency.

Using Email Marketing to Serve, Not Just Sell

Your business isn’t just about transactions—it’s about transformation.

📌 Use storytelling – Share testimonies, struggles, and encouragement.
📌 Offer value before asking for anything – Provide free resources, devotionals, or insights.
📌 End with a clear but ethical call to action – Whether it’s inviting someone to a Bible study, a community event, or a service opportunity, guide them toward the next step.

Jesus modeled servant leadership, and our marketing should reflect His example.

Tracking & Refining Your Email Timing Strategy

Once you apply these best practices, track your results to refine your approach.

📊 Metrics to Track:
✅ Open Rate – How many people opened the email?
✅ Click-Through Rate (CTR) – Are they engaging with links or resources?
✅ Conversion Rate – Did they take the desired action?
✅ Unsubscribe Rate – Are people leaving your email list?

📌 Use A/B Testing – Send emails at different times to see what works best for your audience.

Final Thoughts: Steward Your Email Marketing Wisely

The best time to send emails is Tuesday – Thursday between 9 AM – 12 PM, but your audience may have unique behaviors.

🔹 Test different times and analyze results to find what works best.
🔹 Focus on value, encouragement, and ethical marketing.
🔹 Use email marketing as a tool to serve and uplift others.

At Nicola Collective, we help Christian entrepreneurs steward their businesses wisely. If you need help with email marketing that reflects faith, integrity, and impact, we’re here for you.

🚀 Want to create an email marketing strategy that honors God and grows your business? Let’s connect!

For more insights about how you can make your business or side hustle thrive while remaining faith-filled, check out our resource article. Get plugged in. Get STACKED on Jesus!